Chile Case Analysis Essay

Introduction The Multi-Product Chile case showed all the characteristics of a decision case. At the end of the case, Mr. Thompson, the new manager, had to face with a decision whether or not continuing with the changes started by the company. Therefore, we approached at the case with a decisive standpoint. 1. What are the specific problems & issues facing the company? Managers organization structure chart shows that the work distribution could not be done well. There are too many managers and this might lead to a very high individual competition. The working structure of the company does not promote teamwork, each division is working individually and the staff is not working as a team and this decreases the effectiveness of the compensation system, which has also been held as an individual activity. Another major issue is the lack of trust on each other, caused mainly by cultural aspects that lead the employees to be more individual: everyone is only interested in themselves, not in the area they work in. Sales representatives are only interested on the product they are specifically selling and that causes differences with what the clients are looking for. Therefore, the company struggles to accept changes happening right now. 2. How do you evaluate the approach the firm has taken so far? Multi-Products Chile has tried to keep up with the new trends in the market by meeting the new and constantly evolving customer’s needs. Before Thompson’s arrival, the Key Accounts review and Integrated Solutions program were already been launched. The new identification of company’s Key Accounts as a strategic relationship with the customers was aimed to create a long-term competitive advantage for the firm and creating new benefits for the clients. Integrated Solutions meant a completely different approach in the relationship with the customers: the sales representatives focused their efforts from one product and many clients to one client and a different set of products. The role of the sales representative had to evolve becoming a â€Å"consultant† for the customer. The issue of Chilean cultural barriers to overcome, in order change their sales policy, was not an easy one. They are a closed culture and the mentioned lack of trust that emerged between the co-workers represented an issue in the team working approach required by the transition to an integrated sales model. In our view the firm has moved in the right direction. Even though the sales were doing well with no sign of a crisis, the profit margin was decreasing. The customers were asking for a different kind of service and, in order to be competitive in the future and coherent with the innovative spirit of the firm, a step forward was necessary. Meet the customer needs is the key to success and now the big challenge is trying to align the approach with the Chilean culture. Moving from a traditional selling model to an integrated also represented an opportunity to align their strategy with all the other Multi-Products branches all over the world. 3. What actions should the firm take going forward? From an integrated solutions model standpoint, every single employee should be on the same page in terms of team motivation, company coherence, and content on the multi-products structure. This innovative model from the traditional business model has a lack of adaptability in the Chilean culture because the company’s implementation isn’t in its full effect. Therefore, a change in a more streamlined and lean management structure that coincides with the integrated sales model, which could be tweaked according to the Chilean culture, could be the way forward, especially when the profit margin  is decreasing where the times of culture adaptability change are needed. The fact that the Chileans are â€Å"workaholics,† and they are dedicated, in turning their dedication to a team oriented strategy could suffice for the â€Å"one voice, one face, one company,† as part of their integrated solutions model. The incentive structure could be tweaked as well for sales representatives, where a higher commission and bonus model for higher sales in effect could boost the company’s performance. If this is streamlined, this could be the factor increase in the company’s market share from a low profit margin. Due to the fact that Chileans are naturally competitive work oriented people, an innovative competition structure that is internal and fun could be established whereby, workers motivate themselves to beat each other, which could overall beat the benchmark targets for the sales and marketing segment in the integrated solutions model. In going forward, merging the integrated solutions model, key accounts and the Chilean culture norms, mores and values of their work standards, where the team as whole could leverage their core strengths in competition, hard work with their sales representatives, could be their main factor advantage in the market. 4. What are the key supply chain(s) links in this case? How might the supply/value chain be used as an analytical framework for understanding the organizational and managerial challenges facing the company? This case shows different key actors of the supply chain. Starting with the initial inventory with its way of procurement. Then, they explain the way they deliver their products, which is via truck shipment mostly. The new sale solution they are implementing affects the way they will manage their orders. Adding more services in the process, as customer will need advices. Its overall way of retail is challenged in this case, aside from facing an overhaul in the sales division; its supply chain has to be adapted to answer the new needs. The company will need to pivot from a push production to a pull production. Hence, most of the supply chain is affected. This is the main organizational challenge, because every aspect of their current supply chain will have to change. They want to reach the next level, going from a simple offering of products to a retailer of solutions, as mentioned earlier. For the supply chain, that means, more reactivity and flexibility. Several layer tools needs to be implemented. They should apply a just in time production, meaning that they will have, at least, to use the lean manufacturing to eliminate the wastes in their production. They will work with smaller trucks to sale more often. A reduction of their waste in the manufacturing process, and the pace they can change their production should be as low as it can. Its sales people need to learn how to work together, but the top management needs to be on the same page regarding this project, everything will start with their support. And it’s a real mistake that they still have people openly doubting the overall at this point of the process. The challenge would be to rally those executives. Then create an atmosphere where collaboration is valued and useful. The entire success of this overall relies on the way people can adapt to it. And it won’t be easy regarding the social value that Chile people developed. The organizational side is important, but should not be the main focus, as it is motioned in the case that they are still delivering in time their products. But keeping these changes in mind is important for the long term, which is also a switch in the company’s culture. 5. How have STEEPLE factors impacted the company? The social aspect of Chile has a direct impact on our company, as people in Chile are workaholics where they are more focused on individual goals than the company’s goal. The use of incentives to individual sale representatives will help increase the sales but this will again drive them towards their own individual goals. Technological innovation helps us in deriving 30 percent of sales. There is potential in the market but the economy is increasing slowly as compared to other Latin American countries. Being political stable since last 10 years, there are legal issues regarding regulation and standards while dealing with other countries. Conclusion To conclude, the wisest option for Thompson is to continue the overhaul of the company’s management and organizational systems. Because Multi-product Chile is at a critical point where it has to adapt in order to stay  competitive. Even if the project faces difficulties, it has to be achieved. The main factor for success, aside from the technical parts, would be to rally the employee towards this project. Starting with the executive, this is inconceivable that they are still facing trust issue from the managers at this point of the project. Regarding the technical part, in order to be able to deliver according to the new standards, they will have to switch their production from a push production to a pull production. We would recommend starting with the basic tools of the lean manufacturing.

Academic Joint Ventures And Business Aspects Education Essay

As with any concern partnership between an U.S. corporation and a Latin American corporation, universities that spouse to offer academic plans must see the fiscal and operational facets of such partnerships. This paper deals with international partnerships between universities as research labs for coaction between concerns. The elements that make for a successful articulation venture go beyond the academic issues of content and how that content is delivered to pupils. This paper deals with the concern and inter-university relationships in developing and implementing articulation or collaborative grade plans between universities. It does non cover with traditional exchange plans or double grade plans where one of the universities is the dominant establishment at which the pupils really earn the grade. ; instead the coaction here deals with the joint development and offering of course of study by the establishments as equal spouses that leads to the awarding of a joint or collaborative grade. Regis University, founded in 1877, is one of 28 Jesuit universities in the United States. The university enrolls more than 16,000 pupils who study at its Denver, Colorado campus, seven other regional campuses and on-line via distance acquisition. The University has developed relationships with the University of Ulster in Northern Ireland, the National University of Ireland in Galway, Ireland, and ITESO in Guadalajara, Mexico every bit good as other relationships with schools in other parts of the universe. This paper concentrates on the relationships with the Ulster, Galway and ITESO for intents of the research theoretical account. The University of Ulster is the major university in Northern Ireland and is portion of the higher educational system in the United Kingdom. Ulster is similar to Regis University in that both have multiple campus that serve diverse populations and both have extended on-line educational plans. The National University of Ireland in Galway is involved in extended educational partnerships throughout Europe and in Asia every bit good as supplying extended go oning instruction grade plans for working grownups within the state. ITESO, located in Guadalajara, Mexico, is a Jesuit university as is Regis University. ITESO offers a important figure of academic and go oning professional development plans for working grownups and via its distance instruction scheduling. ITESO participates in an extended web of schools throughout North and Latin America every bit good as in Europe and Asia. Literature The educational literature has a great trade of research refering the traditional pupil exchange plans between international universities every bit good as survey abroad, and double grade plans, yet there is small about the development and operation of jointly developed and operated degree plans. The double grade plans in the literature be given to be coactions where one of the universities offers the grade ( typically the U.S. spouse ) and the other school provides pupils. In many instances these double grade plans allow the pupils of either school to reassign a specific figure of classs into the other grade and to take classs at each school. But the pupils are normally considered degree seeking at the dominant spouse in the relationship. What needs to be looked at is how we develop and guarantee that both the U.S. school and the school in the other state is a full and equal spouse in the coaction. One such partnership that seems to signal such a alteration is the joint partnership between the British Council and the state of Brazil. In an article depicting this partnership Canto and Hannah ( 2001 ) stated that â€Å" ( vitamin E ) quality in the proviso of financess has a practical and symbolic significance aˆÂ ¦ , meaning that this is a coaction that sets out to replace traditional north-south relationships of giver and receiver with echt academic partnerships † ( P. 27. ) What the writers were seeking to state and what seems to be needed in developing such international coactions is that there is a demand for common regard and engagement where both organisations bring similar or complementary accomplishments and resources to the tabular array as opposed to the traditional theoretical account which typic ally has the U.S. or European university supplying the existent educational chances at the U.S. school with the bulk of the pupils coming from the other state. What their paper efforts to make is analyze the relationship between the U.S. school and the Latin American school in a different visible radiation. Canto and Hannah ( 2001 ) paraphrased Altbach ( 1981 ) in which Altbach commented on the quandary 3rd universe universities so had in deriving acknowledgment even though academic public presentation and research in the 3rd universe had improved greatly over the old ages since World War II. It seems that the perceptual experience was that the establishments in the U.S. and Europe have the monopoly on cognition and the 3rd universe is in demand of that cognition. Such attitudes continue and have limited cooperation and coaction. Canto and Hannah believe that since the late 1970 ‘s schools in the U.S. and Europe have entered into horizontal partnerships that include three elements: â€Å" ( a ) the being of old cognition of the other spouse to set up realistic outlooks † which came from Samoilovich ‘s work in the 1990 â⠂¬Ëœs, â€Å" ( B ) the echt sharing of each other ‘s experiences † which they got from work done by Balan in the 1990 ‘s, and â€Å" ( degree Celsius ) the application of each other ‘s cognition instead than a one-way transportation † of cognition from the dominant school, which came from work done by Bor and Shute in the 1990 ‘s. ( 2001, P. 32. ) Some issues identified by Canto and Hannah ( 2001 ) include: holding a clear apprehension of each spouse ‘s strengths and failings, holding a great trade of trust in each other, low degrees of struggle an equal partnership where both spouses are respected for what each brings to the relationship, acknowledging that linguistic communication can be a barrier, and holding regard for each school ‘s cultural differences. Canto and Hannah ( 2001 ) besides looked at three links that need to be considered. These are linguistics, sociology, and engineering. Each of these demands to be considered when developing a partnership where both schools play an equal function in developing the academic course of study and be aftering the concern theoretical account for operations. This was re-enforced by Shaw ( 2006 ) who speaks to the importance of understanding political environments in each state every bit good as within each establishment involved in the partnership. He farther commented that the â€Å" ( s ) tability of a joint venture refers to the length of service of the relationship, and it is dependent, in portion, upon the combination and communicating between theaˆÂ ¦partners † ( P. 439. ) Shaw ( 2006 ) besides identified barriers that must be considered in developing partnerships in the academic sphere. These tend to back up what Canto and Hannah ( 2001 ) noted in their research. Shaw spoke to fiscal support, division of work and control, struggle, cultural differences, and environmental factors ( P. 442. ) An interesting fact is that international joint ventures have declined in figure over the past decennary ( Popper, 2002 ) and while Popper is talking by and large about transnational companies, she notes that much of the diminution is because the spouses have different involvements. Popper ‘s remarks tend to back up the treatment above refering issues to be alert about when developing coactions between U.S. or European universities and their opposite numbers in Latin America. Chowdhury and Chowdhury ( 2002 ) remark that it is of import to develop â€Å" synergism among the spouse houses ( P. 52. ) They further speak to the symmetric houses holding an inducement for organizing the partnership in the demand to increase demand ( p. 57. ) If this is translated into an educational partnership, so the end may good be to increase demand for higher instruction in one or both states – or at least the demand for an instruction from the spouse schools. Finally Nadler and Nadler ( 1990 ) speak to the demand to see the homo resource demands in joint ventures. They commented that â€Å" the fluctuation in cultural norms from state to state should be recognized and understood † ( p. 71 ) when sing human resource issues. Each spouse may hold different accomplishments and cognition to impart to the coaction and this needs to be understood and planned for. Nadler and Nadler farther noted that both spouses in a joint venture must understand that each spouse may miss some human resources capacity and that may necessitate to be developed. Lessons Learned from Regis University and its Spouses Relationship Building The literature clearly noted that one of the keys to success with international collaborative ventures is the development of relationships ( Canto & A ; Hannah, 2001, Shaw, 2006, Popper, 2002, Chowdhury and Chowdhury, 2002, and Nadler & A ; Nadler, 1990. ) Based on an analysis of the international coactions between Regis University, Denver, Colorado and the three international spouses introduced before, relationship edifice likely is foremost in those elements that ensured success and when non to the full developed, resulted in failure. Prior to get downing to develop any academic plans with ITESO in Guadalajara and the National University of Ireland in Galway ( NUIG ) both schools spent considerable clip acquiring to cognize each other. In the instance of NUIG the partnership began with senior functionaries at both schools meeting through a 3rd party and so merely researching possible chances over a twosome of old ages. The same occurred with ITESO. Representatives of both schools foremost met through a conference sponsored by AJCU and AUSCAL in Guadalajara and so about a twelvemonth subsequently at an IAJBS educational conference. That led to farther contacts and visits. During these meetings and societal contacts, both parties got to cognize the people and their civilizations, and developed a trusting relationship. In the first instance, these contacts led to the formation of a joint Irish Studies plan online between NUIG and Regis University. The plan was designed to be little in order to develop a working relat ionship and has continued. Later that plan led to the development and execution of an on-line alumnus grade in package technology. The relationship at ITESO resulted in execution of a joint MBA grade where pupils from both schools can gain an extra grade from each by taking nucleus classs at the place establishment and so a series of classs at the other. This relationship is now leting ITESO and Regis University to look at traveling into a jointly offered grade for the remainder of Latin America. An illustration of a plan that likely failed because the relationship was non adequately developed before seeking to implement a plan was the joint MS grade in International Management between Regis University and the University of Ulster in Northern Ireland. Here the determination to travel forward was made really rapidly by the top decision makers in each school. No clip was allowed for the module of each university to acquire to cognize each other and work together before planning. This resulted in miscommunications about course of study, policies, civilization in each state and the schools themselves, every bit good as other administrative issues. When the Numberss of pupils did non happen in the beginning, it was easy to merely end the understanding. Relationship edifice in any concern venture is critical to the success of the venture. In higher instruction it may be even more of import since the success of the joint venture or coaction depends on people wholly. The strength of the Regis-NUIG relationship is a personal 1 between a twosome of persons at each establishment that has led to other personal relationships between module and staff at each school. While there is a common linguistic communication, there are still differences in civilization and model. ITESO is a Jesuit university as is Regis University so there was an bing bond, yet it was the development of the personal relationships between module and staff at both schools that ensured a successful partnership. Fiscal Issues Fiscal issues can be a deal-breaker if non handled suitably in any joint venture, but possibly even more so when working across international boundary lines. The development of a strong trusting relationship will assist both spouses work through struggles that may originate refering who contributes what fiscal and physical resources and how disbursals are accounted for. The relationship with ITESO was assisted by a grant from the First Data/Western Union foundation that provided monies to make some conferences in Mexico for civil sector workers and organisations with ITESO and others taking a leading function in Mexico. The grant besides provided dollars to get down be aftering a certification ( sheepskin ) plan in the civil sector country and for conveying some module from ITESO to Regis during the summer intensives the University holds each twelvemonth. From this get downing the concern and direction modules began speaking about the joint MBA construct which subsequently developed into the current offering between the two schools. There are a figure of ways to develop the concern program that can impact the fiscal resources needed for the successful execution of the collaborative attempt. One theoretical account is to merely hold each school wage for its ain costs and so split the grosss generated. This avoids the job of finding methods for apportioning disbursals. Each establishment decides what budgetary disbursals should be included in the undertaking. It may besides avoid the job of costs at one location being more or less than the other. One disadvantage may be that the theoretical account relies on each to equitably back up the operational disbursals. If the coaction is online there likely needs to be some expression for the on-line production and hosting of the classs. Sharing the grosss besides has advantages and disadvantages. It does presume that there is some equity in the Numberss of pupils recruited by each spouse ; otherwise, it is possible one school is lending more than the other. A 2nd theoretical account is to still hold each school budget its ain disbursals, but have each school keep the grosss it generates through its ain recruiting attempts. This theoretical account might include each school counterbalancing the other when a pupil takes a class ( s ) from the other school. Or each school merely keeps the gross it generates. The advantage to this theoretical account is that it is clear and each school is individually at hazard. The disadvantage is that presuming costs are equal in most instances, one school may bring forth more gross than the other one and therefore the partnership might be uneven. A 3rd theoretical account is to develop a individual agreed upon budget and so apportion costs based on what services and resources are provided by each establishment. It follows that grosss would besides be allocated on a similar expression. This theoretical account ensures that each school is accountable to the whole since each has a interest in the result. Like the old theoretical account the challenge will be to maintain some kind of para in the relationship. Costss for such coactions include: selling and recruiting disbursals, production costs for online development, module and staff costs, aggregations disbursals and other administrative operating expense, and start-up disbursals. Depending on the size of the coaction these can be rather dearly-won to each organisation. Each of these will be dealt with in assorted subdivisions of the paper to follow. Another component of fundss to believe about is the international pecuniary exchange rate and how that is calculated. Historically, the exchange has been based on the U.S. dollar, but in the current economic environment the fluctuation in exchange rates takes on an importance that may non hold been at that place in the yesteryear. If the two schools portion grosss, it can be debatable finding at what point the exchange rate is fixed. Along with the exchange rate is the inquiry of whose currency payments are made in. Each spouse may be bear downing tuition in its ain currency which makes it hard to find if the charges to pupils are tantamount. Such dialogues have had important impacts on the coactions between Regis University and its spouses. The coaction with NUIG requires each spouse to budget its ain disbursals, nevertheless, there is a expression for points such as selling disbursals and some overhead that vary between states. In Europe it is common to non bear down pupils for required texts and to utilize other beginnings, while in the U.S. pupils typically pay for their ain books and more frequently than non text editions are required. How do the spouses determine an just manner of covering with these differences? Both Regis and NUIG agreed on a expression for dividing the grosss earned from pupil tuitions ; of class, during the first few old ages at that place have ever been minor dialogues as to how that works at the terminal of the twelvemonth when the transportation of monies occurs. With the coaction with ITESO, the current undertaking has each school responsible for its ain disbursals including selling and enli sting. Each school besides charges its ain tuition for all classs in the plan and so each spouse compensates the other for those classs taken at the spouse school by its pupils. However, ITESO and Regis University came to an understanding on what the tuition would be for this plan. Compensation for pupils taking classs at the other spouse is in that school ‘s currency. For the Ulster venture, the allotment was more complicated and included negociating all disbursals and costs every bit good as the tuition rate. Each school shared in the budget based on a negotiated expression. This proved to be slightly dissentious. If either establishment is come ining the understanding with the purpose of functioning 1000s of pupils and doing important net incomes they will probably be disappointed. While larning from one another and come ining markets that might hold been out of range are surely worthwhile and come-at-able ends, doing more than a modest net income is non. The financials developed prior to come ining the understanding between Regis University and Ulster promised tremendous net income. The failure of this net income to happen was one more nail in the casket of that venture. One lesson learned was that maintaining it every bit simple as possible is in the best involvement of both spouses. While the ITESO coaction merely late the purpose has been that this theoretical account will ensue in a better direction procedure for disbursals. Merchandise Development Here we speak in footings of course of study development every bit good as production of online classs. It is likely that occupants in each state or part of the universe will hold different demands and desires when it comes to the course of study, how that course of study is offered, and what is expected in the manner of work. The modules at both schools need to come to understanding on what the course of study will include in order to outdo service diverse pupil organic structures. The modules of ITESO and Regis University spent considerable clip working together on placing the acquisition results for a collaborative MBA and what classs might be appropriate and the sum of clip it might take to finish the grades. In the instance of this partnership it was decided that each school would go on to offer classs that already exist. In add-on it was determined that each university ‘s pupils needed to finish the nucleus at the place school and so take five classs from the other school which would transcripted at both. ITESO teaches its classs in Spanish and Regis teaches its classs in English. For the NUIG coaction, each school became responsible for developing half of the course of study, so dialogues centered on what type of classs and content ought to be included and which school is responsible for which courses. This procedure took considerable clip and communications between the modules at each school. For most of the classs each school was able to accommodate its ain class work for the coaction. Regis University and the University of Ulster besides developed a theoretical account where each school developed half of the course of study ; nevertheless, it was decided to get down from abrasion. The construct included both modules working together on the content. This created important jobs in coming to understanding and probably besides contributed to the eventual expiration of the understanding. Production includes finding who and how classs will be written and produced for on-line presentation. It is imperative that the classs be offered on one platform so the understanding needs to specify which school hosts the plan and how the modules of the two schools participate with the development squad. Selling Determining the mark market is a important facet of the coaction. The other inquiry that must be asked and answered is who is responsible for making the selling and enlisting. In the instance of the Ulster coaction, the negotiated understanding stated that while both schools would make selling, Regis University would be responsible for most of the attempt. Ulster would host the classs on its WebCT platform. This proved to be a job since the Regis selling squad had no experience selling a plan in another state and had to play catch up. With both ITESO and NUIG each school markets to its ain market, which seems to be a better attack. This besides means that each school identifies who the mark market will be. In the instance of the Ulster coaction it was Regis University ‘s function to place the European market which proved to be much more hard than idea. Consideration must be given to making marketing surveies in the states to be involved. Such surveies need to include who are the possible pupils, their companies, whether the companies assist in paying the tuition, and what the tuition scope will be. If the coaction will include offering the degree plan beyond the two states, what are the planetary considerations. Agreement is needed between the spouses on what is to be marketed. Here once more cultural differences and regional differences play a portion. What may work in the U.S. is non needfully what will work in Latin America. One inquiry to inquire is whether the possible pupil population is ready and willing to take part in the plan. One premise is that a combined U.S./Latin American or U.S./European grade is something that will be sought after if offered. And if so are pupils willing to make so via the cyberspace. It appears that leting each spouse to make its ain selling is the best option for a figure of grounds. These include cognition of the local civilization and peoples, cognition of the types of selling that work best, and costs included. For illustration in the North American market making internet gross revenues may be a better attack while in Europe direct gross revenues may work better. Technology Technology is non merely the platform and class direction system to be used in offering the coaction. It besides includes cognizing what engineering the possible market has entree to, the set breadth in the states and sub-regions of states, costs of entree to the cyberspace, and even clip zone issues that affect use. Latin America has long used orbiter transmittal and wireless transmittal for certificate/diploma plans since these engineerings have been available. Switch overing to the cyberspace to convey educational plans is a new manner of making this, and the possible pupils need to hold entree to the engineering. And they need to desire to make so. One of the lessons obtained from the Ulster coaction was that the selling survey showed that pupils in northern Europe had ready entree to the cyberspace and to the engineering to entree it. At the same clip the farther South in Europe one went the less likely it was that possible pupils would entree the cyberspace either because of no involvement or because there was non ready entree. A inquiry for the partnership with ITESO is that one time it expands beyond the regional country served by ITESO, will possible pupils have the engineering and entree to take part. In some instances this may necessitate a committedness from the individual ‘s employer to supply entree through the corporate web. Legal and Governmental One frequently does non believe about or see the legal and governmental issues that can be involved in international coactions. This is a important facet of concern partnerships since international trade is governed by many regulations and ordinances. In most academic exchange plans there are few limitations even for double grades when merely one spouse really offers the grade. However, for the types of partnerships addressed by this paper, there are many considerations. First are accreditation issues. For Regis University, the Higher Learning Commission ( HLC ) of the North Central Association of Schools and Colleges ( NCA ) must at least reappraisal such coactions prior to their execution. For the spouses there may be a demand to hold the instruction ministry for the state review the undertaking and O.K. it. Such blessings are required if the grades are to be jointly awarded and the course of study is being shared by both schools. Issues include transcripting of credits and the grades, module makings, academic quality and appraisal, and many other concerns. There may be specific governmental limitations or regulations that must be met in each state. These may be academic constituents or things like pupil funding issues, travel limitations, visa demands if pupils travel between states, pecuniary policies, and contract regulations and ordinances. An interesting obstruction discovered after the partnership was ready to get down in Ireland was the find that Irish Constitution requires any grade offered by NUIG to be entirely awarded by the National University of Ireland. That created jobs since NUIG and Regis had planned on presenting a joint grade for the alumnus grade in package technology. The solution was to hold the pupils decide which state he/she wanted the grade from after which the pupil completed the finishing touch for that university. Besides the grade being awarded from either NUIG or Regis University, the schools jointly give the pupils a parchment that describes the joint venture and that the grade is recorded at each school. The University of Ulster did non hold such jobs since it is located in Northern Ireland which is portion of the United Kingdom. Ulster was authorized to find its ain grade awarding regulations and so it was all right to present a joint grade. However, Ulster believed there were other regulat ions that affected how the plan could be structured. In both instances outside judges needed to be involved at the terminal of each twelvemonth to reexamine pupil advancement and base on balls on whether the pupils met academic criterions. This was something new for Regis University. The stiff regulations in Northern Ireland likely besides contributed to the struggle that finally resulted in the plan being terminated. ITESO must run into the academic regulations in consequence in Mexico ; nevertheless, because of ITESO ‘s position with the instruction ministry, it is authorized to develop a coaction that includes jointly presenting grades. In add-on the Mexican higher instruction system operates in a mode more similar to the United States theoretical account. Another regulative issue involves standards used by the Association for the Advancement of Collegiate Schools of Business ( AACSB ) which frequently requires that both spouses be AACSB accredited. This lone affects concern and direction plans, but since that is the country where most of these ventures will happen the regulation is important. If pupils must go to the other location, in-migration regulations apply. This could be an obstruction for some. Faculty certificates and makings are besides something to see. The accreditation organic structures will interested how each spouse evaluates and assesses the certificates of the module involved. Regis University and its spouses have chosen to follow standards that province that each school accepts the credentialing procedure of the other school. Language Language is an of import factor. Even when the coaction is between an U.S. school and a European one ( including Ireland and the UK ) there are communicating jobs since idioms may be well different and difficult to understand. The issue of linguistic communication is even more of import when the partnership is between an U.S. university and one in Latin America. One inquiry to reply is whether all or some or none of the module demand to be bilingual to take part in the plan? This seems to hold been resolved with the Regis/ITESO coaction. Since the classs taught by ITESO are in Spanish and the 1s taught by Regis are taught in English, it was decided that being bi-lingual is non necessary. It is necessary of the pupils, nevertheless. Clarity is besides something to see in joint ventures. Given cultural and linguistic communication differences it is really of import to often corroborate that all parties are speaking about the same things. Even when there is a common linguistic communication, such as American English and British or Irish English, false blood relations ( i.e. disciplinas and Disciplines ; cursos and coursesaˆÂ ¦ etc. ) further complicate the affair. Frequent rewording and reappraisal aid to get the better of such jobs. As Canto and Hannah ( 2001 ) noted, linguistic communication can be an obstruction and must be considered. Language besides impacts how each spouse approaches selling. Leadership Issues Effective leading is a must in any coaction. The senior leadership/management at both spouses must be actively supportive of the venture. This includes a committedness for both administrative and fiscal support every bit good as supplying ample resources for module. Without such committedness it will be much more hard to implement and keep the coaction. However, such committedness can besides be a negative if each spouse does non affect the in-between direction leaders and module early on. One illustration of where leading ended up being a major job was the coaction between Regis University and the University of Ulster. The understanding to travel forward was made by the Vice Chancellor of Ulster and the petition to take part came from him without much work done to develop the relationship with the Faculty of Business and Management at Ulster. There was opposition to this new venture, particularly since the module believed they were already successful and were non certain they wanted to make this undertaking. Both schools besides appointed module leads who did non pass on good with each other which all excessively frequently met struggle and dissensions. On the other manus, the senior leading at both ITESO and NUIG were supportive from the beginning, but they knew that it was of import to construct the relationship foremost. In both instances the presidents or other senior leaders encouraged coaction and allowed for the relationship to develop. Faculty were besides empowered. This reduced the likeliness there would be opposition and struggle. Any clip there are alterations in leading and/or structural alterations to an establishment it may do it more hard for a fledgeling understanding to travel frontward. Any relationship such as those described in this paper is bound to ab initio be dependent in portion on the personal relationships established between the representatives of the establishments instead than between the establishments themselves. Merely with clip will be relationships become institutional instead than personal and even so it is incumbent on both establishments to proactively work to guarantee the on-going verve of the relationship. Leader support is critical to such enterprises since resources need to be committed and there is a likely demand to use fund long before any plan is really launched. Academic Outcomes Obviously academic quality is cardinal to any coaction. Students in such ventures want to be assured that the grade will be respected and will open doors. One ground pupils will desire to matriculate in such joint coactions is to acquire a place in an international organisation, whether that is in computing machine scientific discipline or concern. This takes on-going and uninterrupted work and coaction between the modules, appraisal of larning results, and guaranting quality experiences for pupils. Part of this includes working with the spouse. For illustration, in the coaction with NUIG, both schools committed to utilizing the outside reviewer theoretical account to yearly measure and measure pupil achievements. Training and go oning instruction for module is critical in such partnerships. Faculty from different states must work collaboratively. To make this these must be commitment to academic quality every bit good as quality and readily available pupil service and advising. Concluding Notes There are first-class grounds to look at organizing international coactions to offer joint grade plans. Such coaction ensures international Bridgess between states and civilizations. In a changing universe environment it may be even more of import that pupils and module, particularly at the alumnus degree, experience international civilizations and instruction. Much of what must be practiced externally in order to do such coactions work is no unlike that which should be in topographic point internally. Transparency, regard for one another, financial duty, realistic outlooks, quality control and a shared desire to function pupils and learn from one another surely will do such coactions more likely to win. It is besides of import to acknowledge that they may non all win and that larning from those that do n't is merely more likely to do subsequent attempts, with the same or different spouses, more rewarding. Jesuit instruction attempts have reached out to the universe since shortly after Ignatius of Loyola brought together his little set of comrades. Ignatian humanitarianism and spiritualty tell us that it is of import to get down with a individual ‘s experiences and so to construct on them, to convey understanding among all peoples. International coactions to offer joint grade plans bring these Jesuit values together across boundary lines and across oceans.

A Burlesque Biography By Mark Twain English Literature Essay

A Burlesque Biography By Mark Twain English Literature Essay by Mark Twain (1835-1910) Two or three persons having at different times intimated that if I would write an autobiography they would read it when they got leisure, I yield at last to this frenzied public demand and herewith tender my history. Ours is a noble house, and stretches a long way back into antiquity. The earliest ancestor the Twains have any record of was a friend of the family by the name of Higgins. This was in the eleventh century, when our people were living in Aberdeen, county of Cork, England. Why it is that our long line has ever since borne the maternal name (except when one of them now and then took a playful refuge in an alias to avert foolishness), instead of Higgins, is a mystery which none of us has ever felt much desire to stir. It is a kind of vague, pretty romance, and we leave it alone. All the old families do that way. Arthour Twain was a man of considerable note–a solicitor on the highway in William Rufus’s time. At about the age of thirty he went to one of those fine old English places of resort called Newgate, to see about something, and never returned again. While there he died suddenly. Augustus Twain seems to have made something of a stir about the year 1160. He was as full of fun as he could be, and used to take his old saber and sharpen it up, and get in a convenient place on a dark night, and stick it through people as they went by, to see them jump. He was a born humorist. But he got to going too far with it; and the first time he was found stripping one of these parties, the authorities removed one end of him, and put it up on a nice high place on Temple Bar, where it could contemplate the people and have a good time. He never liked any situation so much or stuck to it so long. Then for the next two hundred years the family tree shows a succession of soldiers–noble, high-spirited fellows, who always went into battle singing, right behind the army, and always went out a-whooping, right ahead of it. Thi s is a scathing rebuke to old dead Froissart’s poor witticism that our family tree never had but one limb to it, and that that one stuck out at right angles, and bore fruit winter and summer. Early in the fifteenth century we have Beau Twain, called â€Å"the Scholar.† He wrote a beautiful, beautiful hand. And he could imitate anybody’s hand so closely that it was enough to make a person laugh his head off to see it. He had infinite sport with his talent. But by and by he took a contract to break stone for a road, and the roughness of the work spoiled his hand. Still, he enjoyed life all the time he was in the stone business, which, with inconsiderable intervals, was some forty-two years. In fact, he died in harness. During all those long years he gave such satisfaction that he never was through with one contract a week till the government gave him another. He was a perfect pet. And he was always a favorite with his fellow-artists, and was a conspicuous member o f their benevolent secret society, called the Chain Gang. He always wore his hair short, had a preference for striped clothes, and died lamented by the government. He was a sore loss to his country. For he was so regular.

Singer and Regan's Approaches to Animal Liberation Assignment

Singer and Regan's Approaches to Animal Liberation - Assignment Example Singer makes use of the rights language as shorthand for how we might want to treat other people in his arguments. Instead, singer argues that, when we put the consequences of an act into consideration when judging acts, it will be in order to put the interest of animals, primarily their interested to prevent any suffering, to have the same consideration to the same interest put on humans. That is to say, where one individual suffering either human or non-human is considered equal to that of any other, there is no reason that can justify one to put more weight to one of them. On the other hand, Regan’s approaches concerning animal rights are not driven by the ultimate consequences of the actions. Regan firmly holds the belief that animals are what he is referring as the â€Å"subjects of a life†, for that reason who has the moral rights, and for that reason, their moral rights should not be ignored as such. He argues that animals do have one moral right and even a legal one, and they should not be as anyone’s property. Singers approach of utilitarian means that he is judging the "rightest" of any act by the consequences it attracts. Specifically by the extent that the act tries to bring satisfaction to the things that are affected, maximizing on the pleasures developed and pain minimization. Other forms of utilitarianism do exist such as rule utilitarianism. This rule tries to judge the rightness of any action basing on the usual consequences of whichever the moral rule the act has been practiced. According to Singer’s grounds, he clearly states that there exists no moral ground when an individual fails to give equal consideration of rights that hang to the interests of both non-humans and humans.  

Microbiology-microorganism identification Assignment

Microbiology-microorganism identification - Assignment Example From the diagnostic table, only four bacterial species are expected to test positive using Gram stain, namely Bacillus subtilis, Micrococcus luteus, Staphylococcus aureus and Enterococcus faecalis. The Gram stain test thus allows the analyst to reduce the number of possible bacterial species that need to be ruled out during the identification assay. Another characteristic that facilitates our species identification was associated with the positive results obtained from the methyl red (MR) test. The observation of a bright red color was instrumental in narrowing down our candidates species to two bacteria, namely Staphylococcus aureus or Enterococcus faecalis. The generation of negative results from the Gelatin Hydrolysis, Voges-Proskauer (VP) and Nitrate Production tests also assisted in the identification of bacterial species. No, not all the observed characteristics agreed with those indicated in Bergey’s Manual. The cell arrangement of our organism was observed to be in single pairs or short chains, while the manual described that the bacteria were generally found in clusters. In addition, a positive result was observed in the citrate utilization test, when the manual indicated that our bacterial species generally results in a positive reaction. Unfortunately, the catalase and oxidase tests were not performed due to lack of time. The microbiological assay involves the reaction of the catalase enzyme, as it disrupts hydrogen peroxide, resulting in the production of water, as well as oxygen. Catalase is considered as a very common protein enzyme that is present in almost of organisms and is regarded by microbiologists as a very useful enzyme that helps in the identification of specific bacterial species (Maehly and Chance, 1954). It is also possible to identify the bacterial species through its requirement for oxygen. It should be understood that both oxidation and

Bullying In The Work Place Essay Example | Topics and Well Written Essays - 1000 words

Bullying In The Work Place - Essay Example It is often extremely hard to prove to bully as a form of criminal activity. Many perpetrators of bullying behavior often go unpunished because there lacks enough evidence to prove that their behavior causes harm. Nonetheless, the best way to deal with bullying in the workplace is to be informed on how to protect oneself from any acts of abusive conduct perpetrated either from a co-worker or the manager. Maintaining substantial personal boundaries with your seniors and bullying co-workers is perhaps the best way to self-protection. When one is being bullied especially by a co-worker, the best way is to stop them from their actions and explain how one feels about their harassing behavior. This action, as he reiterates, invokes in them the consciousness of their behavior prompting a change from their actions. Keeping calm is another way of dealing with a bully. This helps in preventing a confrontation if one were to react towards the bullying behavior. Keeping calm helps someone from g etting upset, thereby avoiding a collision that would otherwise project the whole situation.There are numerous consequences of bullying to the employee affected. There have been cases of reported health problems to persons exposed to this misconduct. These include psychological and physical harm and injuries. Targets of bullying have cited health implications on their part that include psychological and physical concerns. Bullied workers have demonstrated signs of acute stress which affects their overall performance in the workplace.

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 36

Marketing - Essay Example The UAE has resulted to using an unexpected way of public service delivery; using unmanned drones. This is highly innovative. This is because it uses the most updated technology, which does not require a human. This implies that the margin for errors when delivering these services is considerably slim. This means more efficiency with regard to speed. Although the drones will still be used in defense, the UAE is also applying them in healthcare and education. This is also an innovative service because it is customer oriented. In the past, most services were profit oriented. However, with the launch of this service, UAE government has indicated that its attention is directed towards the welfare of the population. The drones could be used in times of disasters to deliver certain services. This would ensure that the services get to the scene as soon as possible as opposed to other means such as ground travel. In addition, in spite of the fact that is in its initial launch phase, the gove rnment has decided to use the public to improve its efficiency by asking them to contribute ideas which would be rewarded. This is innovative because previous governments did not encourage input from the public. There are several differences between social innovation, frugal innovation, and reverse innovation starting with what they incorporate. Social innovation incorporates the most recent strategies and ideas in delivery of social services that may range from education to communal health. A perfect example of social innovation is the open ideo, which seeks to provide immunization using technology. Frugal innovation, on the other hand, is the reduction of complexity of a product so as to affect its distribution and production. For instance, this may incorporate the Tata Nano which was introduced in India to cater for the non-four wheel customers who used non-safe two wheel

Questions 7 and 8 Coursework Example | Topics and Well Written Essays - 500 words

Questions 7 and 8 - Coursework Example This is because he thought that the workers were lazy, or the supervisors were inefficient. Canadian Fabrication and Design has attained its marginal product. This is the output that the company generates from one additional factor of production which is a metal worker. The decision of cracking down employees will not yield to high production levels. This is because the firm has attained its optimal production level and beyond this point it will only yield the same production or less. The best measure that the Chief Executive Officer of Canadian Fabrication and Design should adopt is to expand production of the firm. This will increase the marginal production level of the business and thus sustain the newly employed sheet metal workers. The Chief Executive Officer of the organization should adopt this measure as an alternative to cracking down the number of employees. It will result in success of the organization since the company will make sufficient sales (Hirschey, 2008, p. 21). Priceless goods refers to the commodities which people hold as having non market value which makes them perfectly unsuitable for buying and selling. An example of a commodity that people view as allegedly free is prescription drugs. The various people who make drugs have the responsibility of setting reasonable prices for the medicines. This calls them to restrain the prices. People view these drugs as priceless since they are urgent that they leave companies without price which they acquire in the market (Hirschey, 2008, p. 28). The concept of accounting cost states that a company incurs expenses during production. These expenses show up in the financial statements of a company. Prescription drugs are not priceless since the company incurs expenses in the production process of their manufacture. This refers to a business cost that one can identify and account for in an easy manner. It is a direct expense which an

Shia Islam Essay Example | Topics and Well Written Essays - 2000 words

Shia Islam - Essay Example At the same time, Islam asserts that while in the Gospels and in Torah there originally were correct messages, with time they were misinterpreted and wrongly edited by people. Thus, Koran corrects all those wrongs. Speaking about the other essential characteristics of Islam Sharia should be mentioned, which is the Arabic term for Islamic law interpreted by Islamic scholars, and it is also called the law of Allah. One of the main features of law in Islam is that there is no separation between religious and secular aspects of life. Indeed, Sharia regulates not only religious practices, but as well different aspects of life, like business, economics, general matters of political governance and international relations, social matters, and daily goings-on of people. Again, the Quran is the main source of law in Islam. The second such source is the sunnah, which is the compilation of words and deeds of Mohammed and the early community of Muslims. As the third source of law serves consensus of the Muslim community called Ijma, and the fourth source is the principle of reasoning by analogy, also termed Qiyas. Islamic laws that are explicitly formulated in the Quran are known as hudud laws. Among other things, they ban homicide, non-marital sex, consumption of alcohol, and engagement in gambling. The Quran also spells out laws of marriage, principles of inheritance and compensation for inflicted harm, and of course rules of immediate religious application like prayer, fasting, and charity. At the same time, it should be noted that the mentioned regulations often leave quite a lot of room for interpretation, so their practical realizations may differ. To help with practical utilization of postulates of Islamic law, Muslim scholars, also named the ulema, explicate systems of Muslim law that stem from these general rules, and to exemplify them often refer to the ways in which Mohammed and other religious authorities interpreted the principles of Islamic law. Taking into consideration the fact that today not all Muslims can read the original Arabic Quran, the need in such interpreters is increased (Schimmel 1992). On the basis of what we have discussed, we can see that Islamic law is absolute, because it covers almost every aspect of life of a Muslim, and requires a strict observance of its regulations and instructions. While what we have generally outlined is the common religious ground for all the Muslims, there are still different denominations within the Islamic religion. The largest Islamic denomination is the group professing what is known as the Sunni Islam. In fact, approximately 85% of all the Muslims in the world are of the Sunni denomination, and are called Sunnis. At the same time, a significant portion of followers of Islam, known as Shiites, belong to the denomination of Shia Islam. Actually, around 15% of the wolrds Muslims are of this denomination, and in some countries they constitute the Muslim majority, such as for instance in Iran with its 90% of Shia population and in Yemen, Azerbaijan, Bahrain, and Iraq, where Shiites form a less prominent majority (Esposito 1998, ch.5). Let us concentrate on the exploration of the differences between Shia and Sunni denominations, including the initial divide between them, with the aim to obtain a better understanding of the less numerous Shia group. In order to comprehend the roots

Policy Making Essay Example for Free

Policy Making Essay In the United States, a Constitutional form of government mandates a separation of powers between the respective branches of government. Therefore, the methods and avenues of the policymaking process are complex. Because of this unique separation between its executive and legislative functions (Schroedel 3) the governmental system in America lacks a formal hierarchical or organic link between the executive and the legislative branches of government (Schroedel 3) and this results in two primary progenitors of policymaking. Policy may be forwarded by the legislative or executive branches. The idea behind the division of policymaking powers to establish a government composed of functionally separated branches that are required to share legislative responsibilities (Schroedel 4) with neither of the branches exerting primacy. In addition to the formal branches of government, policymaking is impacted by public activism and public opinion as well as media. Such influence, often referred to as agenda setting, can be a primary motivator in the policymaking chain. Plainly stated, Agenda-setting is the course by which issues are adopted for Governmental consideration and perhaps remedy (Nelson 161), so, technically, one of the branches of government, legislative or executive, must at some point be engaged in the policymaking process set forth by public agenda-setting. A case which illustrates the combination of all aspects of policymaking fro public activism to legislative and executive influence, is the issue of child abuse in America. Rather than having long-standing laws and protections against child abuse, It was not until the 1950s and 1960s [ ] that the problem again came to the fore (Nelson 163); a key point being that the bringing of the problem to the forefront of public and governmental awareness lay largely with the media and with popular interest groups and activists. It was by examining how child abuse achieved these agendas that government came to understand new categorical social service policies (Nelson 163) and subsequent legislation broadened to include a more sensitive governmental response to rape, as well as recognition of such new problems as spouse abuse, child sexual abuse, child pornography, and abuse of the elderly (Nelson 163). The conclusion is that public interest and activism, along with the legislative and executive branches of government plays a pivotal role in policymaking in American government.

Two Parts to a Double Dissociation

Two Parts to a Double Dissociation Organisms, at one level, are obviously collections of parallel systems that are potentially independent, although normally interactive. (Weiskrantz, 1990) The argument of separate visual processing streams is a long and turbulent one, which stems largely from Ungerleider and Mishkins (1982) early work with monkeys. Following this research, Mishkin, Ungerleider, and Macko (1983) suggested two streams of processing. They characterised the ventral stream as the what route, used to analyse visual characteristics of objects, and the dorsal stream as the where stream, which calculated the spatial relations of the object. However, in 1992, Milner and Goodale proposed a reinterpretation of the dual pathway model (Goodale Milner, 1992, 2004; Milner Goodale, 1993, 2006). In this new model, the ventral stream was concerned with the visual perception and processing of object form and object recognition, to transform visual information into a perceptual representation of the world (Goodale Milner, 1992). Importantly, it also encoded spatial relations of objects in an allo-centric sense. This allows us to think about our world, its objects, and t he placement of objects. In contrast, the dorsal stream was involved in the controlling actions interacting with the goal object. The dorsal stream calculates spatial relations in an ego-centric view, using accurate and precise measurements. In more general terms, it can be stated in short, that this new model suggested that differences between the two streams should be evaluated, not in terms of visual inputs, but as the output systems which the two streams serve. Both streams receive the same visual information, but they interpret it in different ways (Milner Goodale, 2008). In their study of this model, researchers searched for the ideal complementary double dissociation which would unequivocally support Milner and Goodales claim that these streams are completely separate entities, which receive visual information, and then interpret and react to this information in very different ways. They found support for these claims by the flagship double dissociation studies using neuropsychological patients. The key conditions in these case studies and experimental research studies are Optic Ataxia (OA) and Visual Form Agnosia (VA). These neuropsychological disorders are, to Milner and Goodale, the quintessential case for a double dissociation. The term of double dissociation is an elusive idea in neuropsychology, with clear and concise dissociations difficult to come by. In a single dissociation, damage to a particular brain region interrupts one function, but not another function. This implies that these two functions are independent of each other in some form. The most commonly referenced single dissociation is the condition VA, in which the patient perceptual abilities are impeded, but not the visuomotor abilities. Furthering on from single dissociations, interest has turned to finding double dissociations. These double dissociations, as originally described by Teuber (1955) are seen as powerful tools in neuropsychological research, to discover and study the separate functional modules and to strengthen the evidence for a single dissociation. However, double dissociations can be very difficult to prove, as to be a true double dissociation it must be shown that two different external manipulations will affect two patients differently. That is, the first manipulation will affect patient A, but not B, whereas the second manipulation will affect patient B, but not A. This can be used as a starting block to make inferences of the modular functions of brain areas. The dual visual systems double dissociation of OA and VA, or perception of objects with mis-reaching and inability to perceive with successful grasping became the workhorse of Milner and Goodales model. They based much of their early findin gs upon studies carried out with patient D.F which showed a single dissociation (James, Culham, Humphrey, Milner, Goodale, 2003; Goodale, Milner, Jakobson, Carey, 1991). Patient D.F. is the most researched neuropsychological patient in the study of dual visual streams, and it is from research carried out with her that led to the fruition of Milner and Goodales model (Goodale et al., 1991). D.F. suffered bilateral lesions of the occipito-temporal cortex, considered to be the ventral stream area, which resulted in a profound case of Visual Form Agnosia (Milner et al, 1991). That is, she was incapable of visually perceiving the form of objects and yet she could accurately make visually guided movements and grasp objects (James et al., 2003; Goodale et al., 1991). It was argued that this research indicated that D.F.s visuomotor skills were left intact, implying firstly, that there was evidence for a single dissociation, and secondly, that D.F. could show pure visuomotor skill with out the interference of perception. In other words, she could show what the dorsal stream in Milner and Goodales model was capable of achieving (Milner et al., 1991). This original study was quickly followed by a stream of research which investigated the visuomotor capabilities of D.F (Goodale, 1994b; Milner et al, 1991) and a second VA patient; S.B. (Dijkerman, Le, Demonet, Milner, 2004). The further research illustrated that D.F.s visuomotor skills allowed her to scale her grip and orientate her wrist correctly, similarly to controls (Milner Goodale, 1995). In matching orientation tasks D.F. failed, appearing to choose orientations at random, yet when asked to reach towards a slot and post an item she performed at a similar level to controls (Goodale et al., 1991). Studies illustrated her ability to use visual information involving the orientation and shape of a particular object for online corrections of hand movements and in an object grasping task for regular shapes, (Dijkerman, Milner, Carey, 1996; Carey, Harvey, Milner, 1996), and irregular shapes (Goodale et al., 1994c). These findings were later replicated with S.B. (Dijkerman, McInto sh, Schindler, Nijboer, Milner, 2009; Dijkerman et al., 2004). The interpretation given to D.F.s visuomotor abilities suggested that the undamaged dorsal stream was controlling the visuomotor abilities, without the input of the damaged ventral stream. This was a powerful argument for Milner and Goodales model as it emphasised the functional dissociation within the visual system. On the opposite side of this dissociation, researchers studied patients (I.G. and A.T.) with Optic Ataxia (OA); a visuomotor disorder. This involves gross mis-reaching for visual targets, usually most severe in the peripheral visual field, can manifest in the contralesional visual field and the contralesional hand (Perenin Vighetto, 1988). However, patients can identify objects normally; unlike patient D.F., OA patients can discriminate the size, shape, and orientation of objects. However, these patients have difficulty in grasping objects correctly or in a functionally correct manner. OA patients will not appropriately scale their grip during reaching; they open their finger grip too wide, and close it once they reach contact with the object (Jeannerod, Decety, Michel, 1994). In addition, their reaching duration is increased, their peak velocity is lower than controls, and they misplace their fingers when they have to visually guide their hand towards a slit (Grà ©a et al., 2002) . Similarly, in reaching tasks with target jumps, both A.T. and I.G. failed to show online adjustment of movement like healthy controls (Pisella et al., 2000; Grà ©a et al., 2002). This indicates a feed forward and feedback deficit in OA. More simply, OA patients do not possess the capabilities to quickly alter their movements; they rely on the involvement of slower and later visual and motor feedback. However, does all this research lead onto the conclusion of a classic double dissociation? Milner and Goodale argue that no clearer evidence could be shown; one condition (VA) leads to inability to perceive items, yet can act on these items, and the other condition (OA) shows an inability to grasp an item, and yet they can perceive all their features. The problem is, this case of double dissociation may not be as straight forward and concise as Milner and Goodale assume. There is a new stream of research showing the exceptions and difficulties in the dual visual system assumption. A classic dissociation calls for one function to be within normal performance range and the affected function to be far below normal performance (Shallice, 1988). In relation to D.F.s visuomotor abilities, more recent research has highlighted difficulties in claiming a classic dissociation. Although D.F. does manage to grasp items in most cases, this is not to the level of normal range; she makes semantic errors in grasping tools in non-functional ways (Carey, Harvey, Milner, 1996). However, she also fails to grasp neutral laboratory blocks using the most comfortable grasp (Dijkerman, et al., 2009), and she fails to complete visuomotor guiding or grasping tasks with any shapes of significant complexity (Goodale et al., 1994a; Carey et al., 1996; Dijkerman et al., 1998; McIntosh, Dijkerman, Mon-Williams, Milner, 2004). In fact, more recent research has found restrictions to D.F.s grasping abilities, showing that she does not automatically select a grip posture which minimises awkwar d and uncomfortable grasps, like control subjects (Dijkerman et al., 2009). Furthermore, even in successful completion of simplistic tasks, D.F. may not use the same visual cues that healthy controls use. When prisms were used to perturb D.F.s vision, it was found that D.F. relies almost exclusively on vergence angle and vertical gaze for establishing object distance in reaching tasks (Mon-Williams, McIntosh, Milner, 2001; Mon-Williams, Tresilian, McIntosh, Milner, 2001). In fact there have been reports of the daily difficulty in carrying out actions for VA patients, namely S.B. showing at times greater peripheral misreaching than OA patients (Là © et al., 2002; Pisella, Binkofski, Lasek, Toni, Rossetti, 2006). VA patients use compensation techniques such as, moving their head to focus the target in central vision and slowing their goal directed movements (Rosetti, Vighetto, Pisella, 2003; Pisella et al., 2006). Dijkerman and colleagues found that patient D.F. could perform a grasping task well when she could use binocular viewing, even when her head po sition was fixed on a chin rest. However, she could not complete the task under monocular viewing unless she could tilt her head to compensate (Dijkerman et al., 1996). Specifically, D.F. needs to use either binocular disparity or motion parallax to recover the depth of an object and successfully carry out a grasping task. The empirical evidence illustrates that patients with VA struggle with many visuomotor tasks and in many cases can only complete simple tasks. Therefore, their performance is far from within the normal range, shown by control tasks with uninjured brains. Firstly, this puts into question the strong single dissociation thought to be illustrated by VA. However, even more importantly and secondly, these findings cast doubts on the pure dorsal abilities, suggesting that even with an uninjured dorsal stream visuomotor skills are affected, which in this case prevents the possibility of a double dissociation. The past research of OA has equally been viewed only through the eyes of the dual processing model, excluding the finer details. For example, clinically, a diagnosis of OA requires for all other perceptual deficits to be excluded. Specifically, issues with visual acuity, visual neglect or injury to the eye itself must be ruled out as explanations for misreaching with visual guidance. However, these diagnostic guidelines have not always been followed, and assessments of such issues have been absent or carried out in approximations (Schenk McIntosh, 2010). Stricter assessments have recurrently shown impaired discrimination of object location or orientation, particularly in the extra-foveal visual field where OA symptoms are most severe (Michel Henaff, 2004; Pisella et al., 2009). It has been argued that in truth, OA is more closely linked to attentional disorders, such as visual neglect or visual extinction (Michel Henaff, 2004; Pisella et al., 2009; Streimer et al., 2007, 2009). A.T.s attentional visual field was described as being narrowed to a functional tunnel vision (Michel Henaff, 2004). The confusion of OAs true origin comes from the fact that misreaching occurs in extra-foveal vision, when patients cannot fixate on the object. The visuomotor abilities of OA patients in central vision show little to no deficits in carrying out visually guided grasping tasks under normal conditions, unlike the misreaching that is present in the peripheral visual field (Grà ©a et al., 2002; Pisella et al., 2000). More recent studies have suggested that misreaching also affects proprioceptive targets which are not in the direction of gaze (Jackson et al., 2009; Blangero et al., 2007). Jackson et al. (2009) argue that this indicates a difficulty in representing several locations simultaneously, indicating that OA is not simply a visuomotor problem. Similarly, recent papers have shown that perception itself is also impaired in the peripheral visual field (Michel Henaff, 2004; Rosetti et al., 2005). These findings plunge the status of OA as a visuomotor disorder into uncertainty; and it unquestionably casts doubts on optic ataxia being considered as evidence of a dissociation of perceptual and motor functions within visual processing. Furthermore, with a growing number of researchers questioning the clarity of OAs strict visuomotor deficits, the argument of a double dissociation loses even more conviction. Many years of research have emphasised an impairment of actions in OA, and an impairment of perception in VA. However, are the differences between these two conditions and the empirical evidence strong enough to support a case for a double dissociation? As Pisella and colleagues (2006) highlights, looking over past research on the vision for action studies on OA patients and VA patients; it becomes obvious that these sets of patients have not been tested in identical settings. As previously noted, vision guided grasping movements are impaired in the peripheral vision of OA patients; however, these same abilities have only been tested in the central vision for VA patients (Pisella et al., 2006). As indicated earlier, OA patients have been shown to deal with visually guided grasping to a successful level in central vision and ecologically valid conditions (Grà ©a et al., 2002; Pisella et al., 2000). Without empirical evidence to indicate the true abilities of VA patients reaching in p eripheral vision, it cannot be concluded that their reaching is unaffected. Similarly, OA patients perceptual abilities have not been significantly studied. It is assumed that their perception is at normal levels, however, this same assumption was given to VA reaching until it was more closely studied. Thus, this major fault in the claim for a double dissociation does not take into account the fundamental assumption for double dissociations; that testing of the function must be carried out in the same conditions (Teuber, 1955). Given the arguments presented, it seems unlikely that OA and VA are a complementary double dissociation reflecting the inner workings of a separate vision for action and vision for perception processing routes. This suggestion is much too simplified. It is much more likely that the vision for perception and vision for action streams interact a great deal, and thus both streams have an effect upon each of these two conditions. We are unclear of VA patients peripheral visual abilities, and thus they cannot be truly compared to OA patients extra-foveal misreachings. In fact, with doubt mounting about OAs actually link to the vision for action stream, the argument becomes even more clouded. Diagnostically, this must be cleared up before any conclusions of its involvement can be made. In a comparable trend, patients with VA do not perform as well in visually guiding grasping tasks as originally claimed; they in fact perform well below normal levels (Goodale et al., 1994a; Carey et al., 1996; Dijkerman et al., 1998; McIntosh et al., 2004). Furthermore, under normal conditions and in central vision, OA patients actually perform better than previously claimed, due to their compensatory techniques (Grà ©a et al., 2002; Pisella et al., 2000). This coupled with recent findings of OA patients perceptual difficulties in peripheral vision, (Michel Henaff, 2004; Rosetti et al., 2005), it becomes an extremely difficult task to claim a double dissociation. Although, it may be extreme to claim no interaction between these conditions, they are not completely separate entities either. The fact remains that both conditions allow us to learn a great deal about the visual system under the Milner and Goodale model, and there is certainly a complementary divergence of symptoms in p art. However, the issue lies in attempting to construct these components into a complementary double dissociation; the components just do not add up. Hence, it is necessary to move beyond the rudimentary dichotomy of vision for action and vision for perception, and consequently the supposed double dissociation and simplification of OA and VA. Despite previous conventions on the unification of these deficits as one dissociation, as has been shown deeper research is beginning to highlight the cracks in this dissociation. It is necessary to advance the Milner and Goodale model beyond the research reliance on the OA and VA double dissociations. It is important that the assumptions made of OA and VA being clear and concise indicators of each visual streams abilities is eased. Although individually, patients such as D.F. and S.B., who have perceptual deficits as found in VA, can be useful indicators of the most basic abilities of the dorsal stream, this cannot be guaranteed to indicate workings of the ventral stream. As shown previously, the interaction between the two streams may be greater than previously thought. Thus higher function s of the dorsal stream may fail in patients with VA without the necessary interactive involvement from the ventral stream. Similarly in cases of OA, moreover, this may be in even more doubt with the disagreement of attention deficits playing a vital role in OA symptoms. In essence, the fixation on a double dissociation between OA and VA is hindering future research and the advancement of the dual visual processing model. This simplistic idea of the absolute double dissociation must be abandoned, and a more interactive approach taken to achieve research advancement.

Mother Teresa Essay -- essays research papers

Choose the two sections of Mother Tesresa’s book that stuck out most, and explain why they made an impact on you.   Ã‚  Ã‚  Ã‚  Ã‚  This book was so informative that it is so hard to pick only two parts that impacted me the most. If I have to choose only two the first would be Chapter Eight, â€Å" The Poor and Rich in Love.† As Mother Theresa makes so many points in this section. The stories she tells about bringing the dying off the streets to die in peace. This is so touching that these missionaries devote their lives to the poor. They choose to be poor, and Mother Theresa talks about they choose to be poor to really understand and feel what these poor people are experiencing. The stories she tells of bringing dying people in from the streets and how they die so peacefully and have a last change to really feel that there is a God before passing away, this is very touching. There are poor people all over the world and these sisters have devoted their lives to the poor and choose to be poor themselves. Which Mother Teresa says she feels is important, this way they can understand these people and do work for Jesus. In several sections she speaks of dying people who are so happy that they have been brought to a wonderful peaceful place to die. They get to believe in God again before passing away. They actually are smiling as they die, with someone who cares at there side. After leaving on the streets for years and no one wanting them, how peaceful it must be to die ...

Harper Lees To Kill a Mockingbird - Faults with Characters, Plot, and

The Flaws of To Kill a Mockingbird    Is it possible to judge literary classics to have failings or are they beyond contemporary measurements? As perfection is not attainable in any media, "classics" such as To Kill a Mockingbird, a novel by Harper Lee, can be found to have many instances of fault and flaw. A great novel should ease the reader into learning the story's characters and histories. It should include a plot that keeps the reader up all night wanting to read more. And it should also include a theme that remains clear and focused; to reach out to a reader without being encumbered. However this is not the case with To Kill a Mockingbird. To Kill a Mockingbird has faults with its characters, plot, and overall theme. The introduction of both the characters and their histories are flawed. The novel hastily presents a great number of characters within a short amount of written space; causing the reader trouble when trying to differentiate between them. With a few dozen individuals taking part in the goings on in the story arc, one finds oneself constantly backtracking through the story to find previous references and descriptions of the characters to remember who they are. What is worse is the fact that many of the names of said persons mentioned early in the story make no appearance at all later on in the work. "...but they were Haverfords, in Maycomb county a name synonymous with jackass...John Hale Finch was ten years younger than my father" (Lee 5). "Jem gave Dill the general attitudes of the more prominent figures: Mr. Tensaw Jones voted the straight Prohibition ticket; Miss Emily Davis dipped snuff in private; Mr. Byron Waller could play the violin..." (Lee 159). This leads t... ...un in his hand" (Lee 112). This lesson or theme is one of several that the children learn in the story, this particular one being from the incident with Mrs. Dubose. The majority of the novel makes use these sub arcs and lessons to add meat the novel. But instead dilutes the true them of the book, and the reason for which is was made. In conclusion, one finds that because of problems found within the characters, plot, and theme of the novel To Kill a Mockingbird, that this piece of classical literature is not perfect. Clearly by realizing its faults one can see that even a well-known and loved book is often no better than any of the mediocre novels of today. Classical works can indeed be judged, and many are far from perfect. Work Cited: Harper Lee, To Kill a Mockingbird. (New York, N.Y.; Warner Books, Inc., 1982) 3-5, 99, 112, 159, 164, 247.

the title of Vijay Tendulkars SILENCE THE COURT IS IN SESSION :: essays research papers

SILENCE THE COURT IS IN SESSION 1) TITLE- The original title of the play is SHANTATA! COURT CHALU AHE. The words of the title are very common in law courts where the honourable judges pronounce the words to bring back order and decorum if the parties concerned or the mob present in the court become unruly or create chaos and commotion. In other words the very words SILENCE THE COURT IS IN SESSION indicate the absolute authority of the judge in the court room to decide upon the manners of others. The judge has also the final authority to pronounce contempt of court in case of breach of discipline. In a civilized society the court system is in vogue for the sake of justice. The judiciary is considered to be one of the four main pillars of democracy. In the present play Vijay Tendulkar chooses a term of judicial register as the title of his play to make a powerful comment on a society with a heavy patriarchal bias that makes justice impossible and that converts the august judicial system into an instrument of oppression of women and the vulnerable. Ideally justice can be provided only if the judge and the judicial system are objectively detached. But the same objective detachment can become the face of a very repressive and dehumanized system if the persons involved in the process of justice are themselves devoid of human value and compassion. In the present play we find how Benare becomes the victim of sadism of his male counterparts. The audience is made to witness a mere enactment of what is a rehearsal of sorts of a mock-trial to be staged later in the day. But what begins as a harmless game begins to assume a grim aspect before long. At first all the characters vie to be the accused in the mock-trial. Then, on Sukhatme’s suggestion they decide to make Benare the accused. It is notable that Benare is allotted the role of accused in her absence. As soon as Benare enters the room singing, and wiping her face on the towel, she is caught unaware by Ponkshe,†Miss Leela Benare , you have been arrested on suspicion of a crime of an extremely grave nature, and brought as a prisoner before the bar of this court.† Kashikar, assuming the role of the judge accuses Benare of the crime of infanticide. The way Benare is made the accused without her consent shows the functioning of the patriarchal system.

Original Writing – Cinderella

â€Å"And you can tidy that room before you go out anywhere, young lady!† Great, just what I needed. Another chore, which would take me all night. Well, maybe it's better than going out with them lot anyway. Carly and Michelle had been my best friends for as long as I could remember, but recently the three of us had started hanging around with a girl called Lauren and her friends. To begin with, I wasn't keen on Lauren, but put up with her comments for Carly and Michelle's sake. Then Carly began to change. She was always trying to impress Lauren, and became quite nasty, turning on me. And everyone else seemed to follow Lauren too. I began to feel like none of them liked me, and quite out of place. Just because I didn't worship the ground Lauren walked on. But I was too scared to stand up to her. It would've meant losing all of my â€Å"friends†. I got on with my room feeling down. Later on, we were all down at the youth club. Lauren was telling us all about her latest crush, and as usual, everyone was glued to her story. Well, everyone except from me. I looked around the room and let out a little gasp. Standing in the corner was the nicest guy I had ever seen. He was laughing with his friends, and had a gorgeous smile. He had short, perfect brown hair, and twinkling brown eyes. He looked over and smiled†¦and began walking over. All the girls went quiet, and secretly looked at Lauren. She flicked her hair, and flashed a dazzling smile. His smile moved from me to her. I looked in envy as he walked over to her, and began chatting. â€Å"She knows everyone,† I thought, and turned to them to listen to what he was saying. â€Å"†¦So it will be at my house on Saturday. And I hope to see all of you there.† Was it my imagination or did he look at me while saying that? He walked off, and I was about to ask the girls who he was when Lauren sighed†¦.†oh, he's sooo gorgeous!!† So this is the guy she likes! No wonder, he is really good looking. I can't believe I ever thought I had a chance!! â€Å"Cindy, what have you done to your hair today? It looks awful! And if you come with us to Josh's party, you'll have to make more of an effort with your clothes!!† Lauren's frosty, mocking tone cut right through me, â€Å"And another thing, Josh is mine.† It was Wednesday when I got the phone call. â€Å"Hello? Is that Cindy Lewis?† â€Å"Yeah. Who is this please?† â€Å"It's magic 828. We're ringing to let you know that you've won our ‘guess the year' competition, and have won à ¯Ã‚ ¿Ã‚ ½40 in Topshop vouchers, and a free taxi service for the next time you go out!!† It was great, and it saved me a lot of money for a new outfit for Josh's party. I had spent a long time deciding whether I should actually go or not, after what Lauren had said. But in the end decided to go anyway. I had thought about Josh a lot, and wanted to see him again. My mum, on the other hand, was a different case. â€Å"What do you want to go to a party for when you can stay in and play games with your family?† â€Å"You can't go to someone's party you don't even know!† â€Å"I might have to ring up his parents to check if they're allowing alcohol.† She went on and on like that for ages, until finally, I talked her round. â€Å"Okay, you can go. Under one condition†¦ You get a taxi back and are in this house before 11:30. Otherwise you'll never go out again!† I hadn't been to any proper parties before, Lauren's gang always conveniently ‘forgot to mention it to me' or ‘ thought I already knew about it'. I was nervous, and had no idea what to expect. With my vouchers, I had bought a pair of jeans, which I'd have never been able to afford myself. They were the perfect fit, and sparkled under the light. I also bought a new hair bobble, which had a glittery heart on it. I knew they looked good, but was scared what Lauren would think of them. It was amazing what effect she could have over my life. When the taxi pulled up In front of the address Michelle had given me, a sudden thought that she'd given me the wrong address on purpose nearly made me ask to be taken home. But then I heard the music booming from the house, and saw some people scattered near the doorway. ‘Keep calm,' I told myself. Once I was inside, I saw how packed it was. Someone was trying to open the back door. I saw it was Josh. I began walking over when Lauren appeared in front of me. â€Å"Cindy! Didn't think you would make it. Good party isn't it? We have Josh to thank for that! I came round early to help him get ready. He asked me to, and I just couldn't resist! He's such a sweetie! Oh, have you decorated an old pair of jeans† She reached over and grabbed Josh's hand. She was trying to make me feel small, and it worked. I felt so stupid for thinking that someone might choose me over Lauren. If I had gone over to Josh, what would I have said? Would it looked like I fancied him? I made my way through the moving crowd, and sat outside on the step, alone. â€Å"Hello? How long have you been out here? You must be freezing!† It was him. Why was he talking to me? I looked up at his concerned face. â€Å"I†¦I. Needed some fresh air.† â€Å"What, for over an hour Is it Lauren? Has she upset you?† How did he know I still didn't believe he was actually talking to me. I found myself making up some excuse about something bad happening at home. â€Å"Well I hope it's not bad enough so you can't dance with me,† he smiled shyly. I couldn't believe this was happening. Josh was asking ME to dance! By now people had begun to drift outside, and the music was loud enough out here. Before I gave him an answer, he swept me into his arms, and began to move to the beat. Then a slow song began. â€Å"I hope you don't min†¦Ã¢â‚¬  He began. I rested my arms on his shoulders and he wrapped his around my waist. We swayed to the music together. The song seemed to last for ages, but when it ended, neither of us let go. He moved his face closer to mine†¦ â€Å"Oh no!!† I looked at my watch. It was 11:25. My taxi was supposed to turn up 5 minutes ago, and I was supposed to be home in 5 minutes. I moved away from Josh, and ran towards the front of the house. As I moved, I saw something fall to the floor, and my hair came loose. Great, my new hair bobble. Oh well, I would just have to leave it. I'd rather lose that than be grounded for the rest of my life!! The taxi was still there, so I jumped in without looking back, or saying goodbye to Josh. It was a week after the party, and we were in the youth club. Lauren had seen me with Josh, so was being even more awkward. I didn't dare say anything to her; I was too scared. â€Å"Cindy, get some drinks for all of us please,† She ordered. I went to the vender, thinking about Josh. Why had he danced and tried to kiss me when he could have Lauren? She was far prettier than me, and had a lot more confidence than me. While I was getting the drinks, I heard shouting coming from our table. â€Å"Honestly, it will tie back. I just need to pull it a bit†¦Ã¢â‚¬  I turned round, and took in a deep breath. There was Josh, looking as lovely as ever, standing over Lauren. She was trying to tie something in her hair. Something that looked a lot like my bobble. Suddenly, Josh turned around and spotted me. His face lit up with a smile, and he grabbed the bobble off Lauren. â€Å"Cindy! I've been looking for you all over. When you left so suddenly†¦Ã¢â‚¬  â€Å"I know, I'm sorry. But I had to be home by 11:30.† â€Å"I knew there must be a reason. We were getting along so well†¦Ã¢â‚¬  he winked. I went red, and looked over at Lauren. She was staring daggers at me. He reached over and brushed my hair back into a pony, and tied it with the bobble. â€Å"And I wanted to ask you something†¦ will you go out with me?† My stomach did a somersault, and I felt like I was floating. I knew how much Lauren liked him, but then I thought of all the awful things she'd said and done to me, and how she'd made my life hell, hoping that everything I did would be all right by her. I thought back to the party, and at the surprise that someone actually found ME attractive. I had managed to have a good time on my own, without being constantly being put down or made fun of. I'd met someone who appreciated me for being myself, not depending on how popular I was. I realised Josh was waiting for my answer. I looked him straight in the eyes and gave him a big smile. â€Å"Yes!† I said.

Kool-Aid Plus with Centrum

Kool-Aid has been a drink of choice for kids for the past two decades. It is known for a tasty, cool, and refreshing taste for many generations of children and their parents. Kool-Aid has been able to identify their target market and market towards the specific needs of these families. Kool-Aid has always been very affordable however, not the most healthiest of choices. The environment of marketing towards families today has swayed towards being more health conscious. Health issues are becoming a main concern for parents because of the growing number of obese and inactive children who live in the United States. Kool-aid has now found a way to make its product new and improved to the more health conscious consumer. It’s called Kool-Aid Plus. The company is strongly committed to providing moms and kids a product that combines the great flavor of Kool-Aid while providing a â€Å"better for kids† beverage option to help support a healthier lifestyle. The goals are to make a real difference for kids that are growing for a healthy lifestyle. The consumer target market: Families, especially mothers, with average incomes and a kid or kids that are over 18 months old to 12 years old. How are we going to target our market: We will attempt to reach our target market by advertising through channels read and watched by mothers. Magazines, such as Better Homes and Gardens or Oprah, are the perfect channels to reach these mothers with families. We will also advertise our product on major television networks watched by women. The Lifetime Network, The Home and Garden Network, The Cooking Channel, and The Oxygen Channel are all good examples of networks watched by women. Major retailers like Wal-Mart or Target would carry our products because they are major superstores. These superstores are great one stop destinations for mothers because these stores carry many products. Mothers will not have to give up their precious time traveling from store to store. The company will also give specific details on how we want our product placed on shelves or displays. Grocery stores will also be primary targets of which we will distribute the product because of the amount of mothers who shop there. These consumers also have the desirable amount of income needed to buy our product. Product development: The idea to make an alternative solution besides regular Kool-Aid was developed because parents are becoming more educated about kid’s health and fighting child obesity that has been an issue across America. Since Kool-aid has instructions to add a significant amount of sugar content rather higher than other kid’s drinks, we decided to make the product with less added sugar and cobrand it with Centrum for kids. Parents will have to worry less about their child’s daily vitamin intake. The product will still not be the healthiest of products however, it provides competition with healthier drinks like V8 and milk. The product will also be able to compete with soda. It may not provide the taste of soda however, it is a significantly healthier solution. [pic] As you can see from the Nutrition Facts there is low fat and cholesterol however, there is a significant amount of sugar. Instead of 7 grams of sugar the company would like to lower the amount to around 5 grams. The less sugar intake along with Centrum Vitamins will allows the company not to sway too far from the original taste of the product. Price Point: The price will vary depending on the product of quantity. Kool-aid plus will be priced slightly higher than the regular kool-aid products. Regular Kool-Aid packets are around 50 cents, the company plans on selling Kool-aid Plus for 55 cents. This will keep our existing customers because of the slight differential however, allows the company to sustain higher revenues. The price will also help place the product as being better than the previous Kool aid products. Promotion: The Kool-aid mascot is seen by mothers and children and is easily identifiable. We have decided to add a headband to the Kool-aid mascot to show that he is more health conscious now. He will emphasize the importance of daily vitamins in child’s lives. Placement: We will try to hit heavily on commercials between 8:00 a. m – 12:00p. m on Saturdays because of cartoons. Our hope is that children will be excited about the Kool-aid mascot and will encourage their mothers to buy it. We will also have the product placed at the end of the aisles in grocery stores to bring attention with people who walk by. The marketing mix will have to be perfectly used in order to promote and sell Kool-aid Plus. By identifying our target market which are mothers and families with children and average incomes, and advertising towards that market, we hope that our product will sell. Advertising will need to be directed towards these mothers by using media channels directed towards mothers. Magazines, such as Better Homes and Gardens and Oprah, are examples of where printed advertisements will be effective. There are media channels such as commercials on networks largely watched by mothers such as lifetime and The Soap Opera Network where women could see the commercials. The product will be located in one stop superstores as well as grocery stores so the product will be easily accessible for women. We want to position our product on ends of aisles as well as near water so the product will be seen as complementary with other groceries. Our hope is to offer a product that is healthier than our previous products and still has that great Kool-Aid taste.