Arab Culture and MTV - 708 Words

MTV Networks launched MTV Arabia in a partnership with Arabian Television Network and as part of a global standard. On one side of the debate, proponents believed that introducing MTV to the region would provide more of an international connection to youth that is craving both information and participation from the West. On the other side, more conservative Islamic elements see the Western cultural influence as decadent and divisive. From a sociological point of view, the sharing of cultures as society becomes more global can only bring people closer together, binding them in the commonalities of music, dance, and the arts (The Arab World, 2007). However, history has shown that while the Arabian culture has a large number of youths who desire more openness and contact with the west, Arabian culture itself is known for reacting negatively to anything controversial. This is primarily due to their long Islamic tradition of law and religion being one, and an overall socially conservative cultural ethos. Indeed, Islamic law has developed to touch almost every aspect of human life, and is called Sharia. There are the dietary laws, banking laws, welfare laws, criminal laws, and even warfare laws. While these laws have evolved over time, in much of the Muslim world, the conservative ideas of Sharia are maintained even today. The basis of Islam falls into several duties that humans must perform in order to establish and perfect their relationship with God. Islamic law, like the OldShow MoreRelatedMtv Networks: the Arabian Challenge1338 Words   |  6 PagesMTV Networks: The Arabian Challenge 1. Question 1 Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all, it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just â€Å"one† Arab culture or society. The Arab world is full of rich and diverse communities, groupsRead MoreEssay on Mtv Arabia1329 Words   |  6 PagesCase Analysis: MTV Arabic Introduction: Music Television or MTV is the pioneer of the concept of a cable music channel. It started in 1981 in United States. This was a mark of the commencement of the cable TV revolution in the history. The primary audience for MTV is those in the 12 to 24 age group. Later on, MTV launched many sister channel, this includes VH1 (video hit one) which shows light popular music, Rhythm and blues which shows Ramp;B, jazz, classics and country music, and lastly NickelodeonRead MoreCase Study : Music Television Networks1182 Words   |  5 Pagesprovide localized content without diluting what MTV stood for. What MTV wanted to do now, was enter the Arabian/Middle Eastern markets where everything is different. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel s history. While the market in the Middle East offered MTVN huge opportunities due to its huge youth populace , MTV s controversial content that was known forRead MoreMtv Networks And The Middle East1648 Words   |  7 PagesAbstract Since 1981, MTV Networks (MTVN) has developed a reputation for its ability to provide localized content without compromising the MTV culture. However, the company faced challenges in late 2007 with its launch of MTV Arabia in the Middle East, making it one of the biggest launches in channel history. While the market in the Middle East offered MTV with lucrative business opportunities, the networks controversial content could potentially backfire in the conservative environment prevalentRead MoreMtv : The World Of Art And Entertainment1511 Words   |  7 PagesSince its inception in 1981, MTV has been a cultural phenomenon as a leading force for pop culture and has changed the world of art and entertainment. The network captured the hearts (and wallets) of millions of young people and quickly built this American cable channel into a global youth cultural mega empire. MTV Networks (MTVN) has developed a prominent global reputation for its ability to provide content without compromisin g the MTV culture. However, the company faced its biggest challenge inRead MoreAaron Abrams . Professor Harding . Mgt375 . 3/21/17. 1.1220 Words   |  5 Pages 1. In Arabic’s culture their followed the Koran and it laws. This means that there is no alcohol consumption. Their must wear decent clothes in front of the other sexes. There cannot have sex until marriage. Their cannot use slang language and there are anti-American. MTV has multiple challenge while doing their television show in Saudi Arabia. One of the problem were the language translation. It did not usually translate properly or reveal a very explicit sexual message. MTV still maintain theirRead MoreMtv Networks: the Arabian Challenge4307 Words   |  18 PagesICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note ï›™ 2009, Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means- electronic or mechanical, without permission. To order copies, call +91-40-2343-0462/63 or write to Icfai Center for ManagementRead MoreMtv Networks And The Middle East Essay1953 Words   |  8 Pages Introduction MTV Networks is known as the biggest music television channel in the world embraced a new challenge of introducing their channel to the Arab countries. The thriving of globalization and the world’s growing love of celebrities, MTV executives decided to approach the growing Arabian market with target the music lover and youth entertainment industry. MTV saw this opportunity to gain new market shares and a move that could unite the Arabian population by showcasing localRead MoreArabian Challenge4526 Words   |  19 PagesMTV NETWORKS: THE ARABIAN CHALLENGE MTV Networks (MTVN) was launched MTV Arabia on November17, 2007 partnership with Arabian Television Network (ATN) as part of their strategy to extend their network over the world including in Middle East. General Manager of MTV Arabia, Patrick Samaha (Samaha) have to ensure their strategy which is to ensure the programs won over the hearts of the Arabs and adhered to local taste and culture without diluting MTV global brand. Timeline / Background of MTVN Read MoreAssignment 2 Essay2202 Words   |  9 Pagesï » ¿ Analysis of MTV Networks: The Arabian Challenge Introduction With the boom of globalization and the world’s growing love of celebrities, it was about time that the music and youth entertainment industry tapped into the consumer hungry Arabian market. MTV saw this opportunity as a move that could unite the Arabian population by showcasing local talent on a world stage, as well as bringing international stars into the region. The market for an international music channel in the Middle East